Communication consultant and author of contents for corporate events.
After his degree at the dramaturgy school of the Teatro Stabile di Genova, he was hired as the responsible for the kids’ theatre program.
He then started working in advertising as a copywriter first, then as a Creative Director and a Strategic Planning Manager.
He is the author of many successful campaigns, among which some evergreen ones such as: Cornetto Algida – Cuore di Panna (Cornetto, Wall’s) and Amaro Averna – Il Gusto Pieno della Vita.
He worked as an interim head of marketing for Prénatal, collaborated to projects linked to strategic products for Heineken and created the first e-commerce website for Città del Sole.
Working for Lintas New York he was part of the Coca Cola U.S.A. team. He is a founding member of the Art Directors Club.
Together with his partner Carla Solari he designed, created and launched Italia Convention.
Communication strategies, convention contents, ghostwriting
Working for Lintas New York he was part of the Coca Cola U.S.A. team. He has been a ESOMAR member.He is a co-founder of the Italian Art Directors Club.