Marriott’s upscale hotel chain launches the ThreadForward campaign.
As part of the ‘Project Rise’ program, Marriott’s Westin Hotels & Resorts has launched the ThreadForward initiative, which will turn recycled hotel bed linens into pajamas. The pajamas will then be donated to children in need, to give them a ‘homey’ and sweeter sleep.
The pajamas are created with the support of Clean the World, organisation that recycles hotel soap and distributes it worldwide, and the San Francisco advertising agency Venables Bell & Partners.
(photo: courtesy of Westin)