AIGO and Pangaea Network have presented the findings of the survey conducted on a panel of International tourism professionals.
AIGO and Pangaea Network have presented the findings of the 5th International Luxury Travel Trends survey, conducted on a panel of 636 international tourism professionals.
The study’s aim is to provide an overview on luxury tourism, observe requests and behaviours, look at present and future trends, and define the impact of technology on this segment.
Of the 636 professionals interviewed, 486 are travel agents or tour operators from different countries: Latin America, France, Germany, Italy, the Netherlands, the United Kingdom, Scandinavia, Spain, and the United States.
A summary of the results
International tourism professionals state that:
– luxury trips are associated with exclusive and unique experiences, combined with customised services;
– when booking a trip, clients choose the destination first, and only then the services;
– they usually look for exclusive boutique hotels or the best international hotel brands;
– the number of high-budget trips per person is around 3 per year;
– most travellers still book offline, relying on the advice and recommendations of field specialists.
About luxury travellers:
– Generation X is the main target;
– most of them are couples aged 36-55;
– they look for comfort and rest, love culinary experiences, like to go on private nature and culture tours;
– they care about good value for money;
– they pay attention to eco-friendly goods and services;
– their average budget is between €5,000-€10,000 per person;
– they rely on advice from friends, relatives, and online reviews.
What’s to come in the next few years:
High-spending travellers will be very demanding, informed and increasingly sensitive to eco-friendly travel solutions.
Generally speaking, luxury travel is expected to increase by 6-10% over the next 2-3 years.