Atelier Esse has been again involved in organizing the Best Brands gala event.
Also this year the final event of Best Brands, the research* promoted by GFK and Serviceplan Group was curated by RAI with the support of Atelier Esse which took care of guests, aperitif, and dinner.
The Best Brands research wants to “measure” the brands by combining economic performance data with their appeal in people’s perception (share of soul).
(* this year the research took place with 5,000 interviews for a total of 15,000 evaluations)
This year the Best Brands awards ceremony was a hybrid event: to comply with the regulations in force, only the shortlists participated in presence in the RAI Studios, while all the other guests were able to participate in live streaming.
During the gala evening, conducted by Filippa Lagerback, the following prizes were awarded: Innovation Award (We School), Best Product Brand (Mulino Bianco), Best Sustainability Brand (Amazon), Best Growth Brand (Müller ) to which the Best Phygital Brand (Paypal) was added this year to reward those who have been able to integrate the physical and digital world.
During the dinner, the 150 guests were cheered by the background music of a harp.
Enzo Frasio, President of GfK Italia, emphasizes that “Best Brands’ exclusive methodology anticipated the ongoing trend of identifying the public with the values of the Brand. Consumers’ choices are increasingly directed towards brands that develop a value system, in which the public is able to recognize themselves. The scenarios we are experiencing have strengthened this trend by rewarding even more brands capable of combining a rational and emotional dimension“.
For Atelier Esse, the task of organizing the 2022 edition of Best Brands was a satisfaction for the recognition of the quality of work and attention to detail with which it organizes its events, but also, as its founder Daniela Serrati says “a stimulus to find new solutions able to involve and give emotions to the public in attendance but also to those who followed the event in streaming“.
Atelier Esse, founded by Daniela Serrati, is an agency-boutique for organizing exclusive events at the service of companies. Its mission is to combine originality and concreteness, creativity and problem solving to satisfy and fulfill customers’ wishes at all events, from conventions to incentive travel, from team building to product launch or gala dinner…