MPI Italia allocates 5,000 dollars to MPI Foundation to support the meeting industry
The Movie Charity Auction, the charity auction promoted by MPI Italia Chapter and organized by All Star Agency during the 77th Venice International Film Festival, reached its 7th edition in 2020.
This year the event was held in partnership with ENIT, which thus wanted to express its consideration and support for the meeting industry hit hard by the pandemic.
And for the first time the Movie Charity Auction had an on-site format, with an event on Friday September 11, but also online with a wensite where participants can see the vouchers up for grabs from prestigious hotels and make their offer.
The live event, in the spaces of Fondazione Ente dello Spettacolo at Hotel Excelsior at Venice Lido, was also broadcast in streaming on the Facebook page of MPI Italia Chapter and also hosted a debate with the special intervention of the actress Elena Cucci and ENIT Italia Marketing Director, Maria Elena Rossi, with an attendance of 40 operators in the field.
Sponsors of MPI Movie Charity Auction the main Italian hotel groups and facilities, along with two Emirati resorts.
The 5,000 dollars raised this year will be donated to MPI Foundation for concrete actions to support the meeting industry, which experienced a sudden collapse in employment and was one of the sectors most affected by the health emergency.
“It was the richest auction since the format was created” – comments Mauro Bernardini, Managing Director of All Star Agency and creator of the event, assisted by a team of students from BeAcademy THEM Master. “I thank all the partners and sponsors who have embraced the initiative and added value to the project. An important message for the Italian and international meeting industry “.
“I am proud of the great achievement – comments Maddalena Milone, President of MPI Italy – We wanted to give concrete help to our sector after the pandemic and to do it through the Foundation of our international community and the prestigious partnership with ENIT. Thanks to everyone’s sensitivity and collaboration, we have succeeded in our intent. An incitement to continue with new initiatives in favor of our professional meeting colleagues. ”