What’s the difference between “explaining” and “telling a story”? Try to “explain” to a child why Snow White ate the apple, maybe with the help of a couple of slides.
How many cooks are necessary to prepare a gourmet dinner for 3000 people? Is there a kitchen big enough to have them all working at the same time?
Proximity Marketing” is based on the physical possibility of seeing, speaking and touching – or “interacting”.