The most common causes for the failure of an event are only four, no more. But they are merciless. Knowing the four Knights of Fiasco is a good start in fighting them.
Marco SorrentinoItaliaConvention Editor-in-chief
The jester bursts into a serious business convention and recites his impromptu verses.
Gianluca ForesiGli EstroVersi
Proximity Marketing” is based on the physical possibility of seeing, speaking and touching – or “interacting”.
Stefano CocconcelliInnovation Marketing
For a successful event a planner has to know where to start from and where they are trying to go.
New technologies and a new language culture had turned the corporate video into a modern, appealing and versatile instrument of communication.
Carlo RaimondoSpyder J. Film
The tone of an event is set during the first few minutes. It is during this time that the participants “sense” the type of event to come: Interesting? Boring? All talk or action?
Even with a limited budget, it is still possible to make an incentive travel unforgettable.
Massimo MorgaStaff Italia
A good convention always comprises a good meal. This rule may be obvious but breaking it caused a lot of damage.
Luca LegnaniPapillon Eventi
Technologies - Set Design
New giant monitors, video walls, video projectors with geometric corrections, LED technologies with thousands of applications.
Patrizia BocconiFree lance Set Designer
The meeting room could either be the stepping stone for launching a successful convention, or for sending it to its grave.
Piero PavaniniNewton SpA
Setting up an event a “green” can become an important marketing advantage.
Filippo LenzeriniPunto 3
What is their purpose? What are the differences between them? How are they made? With which materials?
Andrea BonizzoliMorning Stars