It is possible to find the motivation, to turn enthusiasm and rediscover the vision of success. It ‘s the contribution of the motivational speaker.
1. When is he useful?
More and more often in businesses, especially in these difficult years, there has been a decline in motivation, enthusiasm, sharing. One of the most effective the actions to thwart this dangerous trend, is the use of a motivational speaker, usually within a corporate event.
A motivational speaker is a professional capable of identifying virtuous path to mobilize asleep energies, inspire a positive vision of the future, boost self-esteem, self-respect and self-confidence. It is used not only in situations of internal difficulties, but also for the launch of new products or to share a business strategy. In all those cases, in which success requires both personal and collective extra energy.
Strong motivation can move mountains. If we do only what excites us, we would be naturally motivated and able to overcome even the most treacherous storms, but unfortunately not everyone has the good fortune to perform an activity that creates a natural and unconquerable passion. Few people know what results might lead passion. Therefore, we need someone to show these surprising results, means, methods, pitfalls, successes and also the frustrations that make us grow in passion, strength-will and determination, and accompany us to final result. A result that can seem at first unreachable.
If this is what your company needs, a “motivational speaker” is what you need, because he has the ability to give impetus to this process and move unsettled energy. His job is to stimulate and foster passion, desire and joy.
3. Techniques: storytelling
The techniques used by motivational speaker are many, perhaps as many as the speaker, but one of the most popular and effective is the storytelling. The aim is to inspire a successful idea, talking mostly about you and telling how you have achieved extraordinary results, how you can triumph over physical or transform poverty into great wealth. True stories of real life. Real cases, not fairy tales.
I tell my story, or one of my stories. Before being a speaker I am an athlete with an adventurous “bad habit” and I have enough experience of extreme activities to demonstrate that a lack of opportunities, knowledge or experience makes the difference between a success and a failure. The big difference is in the strong will, in the invincible determination that arises when a person or group of people accepts a challenge and identified completely in it.
The historical moment we are living in, calls for strong men, idealists, with the spirit of Christopher Columbus, courageous and tenacious, ready to weigh anchor and sail to still unexplored seas. Each of us, deep in his soul, wants to be such a man. And I try to speak to this man.
4. Techniques: the keynote speech
Another strategy is the so-called effective motivational keynote speech, the purpose of which is to inform in depth of a given topic. The speaker is recognized as a leading expert in the field, a guru. He knows things that others do not know, has a different, even revolutionary point of view: he is a free thinker and a visionary. His authority in speaking generally charms the audience; his words become a common heritage and will be remembered and quoted for a long time.
5. The constants of success
In any case, the most effective route through which the human being acquires new capacity is constant practice. I quote Aristotle: “We are what we repeatedly do, success is not the result of an isolated act but a habit introjected.” Although I do not like to talk about “formula for success” I think that behind success, we can see a pattern, a macro-scheme which includes constants that can be easily adapted and replicated. The reason of these constants and the relations of cause-effect is the most useful contribution that can come from a motivational speaker.
6. Some practical advice
It ‘s important to find the right speaker for your goals and your event. First of all, the budget. Famous speaker may require more than 30,000 Euro cachets per sixty minutes of speech. Ask yourself goals you want to achieve. Ask yourself how you want to measure the success of your event: the answer will be helpful both for you and for the speaker. Without this “value” any result may be satisfactory or disappointing. Use internet to listen to interviews, watch movies, search on the website recommendations or feedback from other customers. If you cannot take the time in searching those information, your trust a Speaker Bureau. Try to create with the speaker and an open and collaborative dialogue. The result of the event also depend greatly on the amount and quality of information he has gathered. It will be very useful to organize a telephone or even better, a direct conversation. It might seem exaggerated, but it is well invested time.
If the speaker requires a too high fee, you can offer him multiple engagements in order to benefit from a lower cost per single event, or an intervention in the same day with another company to share the costs with. Some speakers negotiate their fee if you will ensure the purchase of a certain number of copies of their books or DVD. Modern technologies offer additional possibilities: even if the physical presence is always more effective, some speakers agree discounted fee (up to 50%) to participate in a virtual conference (via Skype, for example) which does not include travel and accommodation.
A speaker, no matter how good he is, is not a magician; people cannot change if there are no conditions. The management creates those conditions. Sometimes, unfortunately, people get out of the meeting room and continue to think, act and reason as before. This happens when people perceive that management is the first in this mood. The motivational speech, should be the beginning of a process of transformation for all.